20 Aug 2003 | 1400H | Alabang Town Center
Twisting The Sea
Text by: Patty de Castro | Photos by: Erica Batac
Outside stands a famous man, one recognized by most people all over the world. He calls out to you, he becons you to come in and join the feast. Inside, masterminds work to create new ways to entice people to come, buy and stay. What great establishment are we speaking of? Why, Mc Donald’s of course. What keeps us coming back? The food? Most probably. After all, why would you frequent a restaurant that you don’t enjoy? The fact that its fast is another thing, after all as they say, we live in a fastfood generation. But of course there is always something different that makes us choose Mc Donald’s above all. An x-factor if you may. This time, its not an X but a T. T for twist. It’s the latest gimmick offered by Mc Donald’s, the new twist and sip combo.
It’s new, its pretty, its sinful, we want it. So what makes this product sell? The formula is actually quite simple. First you have the seasonal twister fries. This product has been popular ever since it first came out, and its being seasonal makes people want it more. Upon learning that these fries are back on the menu, people flock towards McDo to get some. It doesn’t matter whether you’re on aiet, you have to have them at least once. The grease, the calories, of course they matter, but they can be set aside, at least once. After all, you reason to yourself, twister fries only appear what, once a year? So it’s ok. Add to this the latest Finding Nemo fame. Who can say no to those adorable undersea creatures with their big eyes and silly grins? Everyone seems to be into the craze. Why, it’s almost as big as Meteor Garden and F4! Of course, iin comes Mc Donald’s capitalizing on the craze. A few magic words, a dash of salt here and there, some marketing and what do we have? The twist and sip combo. It’s a large serving of your favorite twister fries and a drink that comes in a lovely Finding Nemo plastic tumbler. How can you say no to that? I know many people haven’t been able to. In schools, on the street, in malls you can find children and adults alike carrying these tumbler and munching on their curly fries. Perfect combination, don’t you think? But of course it is. That’s why people buy it.
But like all crazes, the lifetime of this wonderful combo is limited. One cant help but wonder how long this craze will last. But why worry about that now? For as long as it’s here, it’s hot and it’s available to us all, give in. Succumb to your desires. Throw in a burger or some chicken while you’re at it. set aside the caliroe count and the health consiousness for one meal, and try to feel rewarded. Say yes to the grease and to those cute, lovabe undersea creatures. I know I did.
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